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Entrepreneurial Opportunities in “Reinventing Fire”
Rocky Mountain Institute’s CEO, Michael Potts, will be at UW in Seattle Oct. 11th for the Environmental Innovation Speaker Series to talk about the concepts in a brand new book by RMI’s Chairman and...
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Life Cycle Analysis and Green Business Development
Melissa Winters from the EPA came to UW Tuesday to talk to my Environmental Innovation Practicum class about Life Cycle Assessment, also known as Life Cycle Analysis (LCA). She talked about an...
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What To Do About Global Weirding?
My mother-in-law phoned Tuesday. It was sunny and headed for about 60 degrees in Iowa. “It’s really weird. But I like it!” Thursday’s Environmental blog from The Guardian opened with this paragraph:...
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Data Farms in Desperate Need of Energy Management Innovation
Could the timing be any better? Tomorrow is the first class of UW’s Environmental Innovation Practicum course, and today the New York Times ran two articles on the enormous power usage of data centers...
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A Crisis of Integrity?
David Allen, EVP of McKinstry, was at UW yesterday talking to my Environmental Innovation Practicum class about many things including the tremendous energy savings and consequent carbon reductions...
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Do Innovation Challenges Connect to Scalable Solutions?
Quick: why did Charles Lindbergh fly the Spirit of St. Louis from New York to Paris in 1927? Answer: to win a $25,000 prize offered by New York hotelier Raymond Orteig. Personally, I’d forgotten the...
View Article“Follow the Money. All the Money.”
Rich Tong and John Zagula of Ignition Partners offered that advice when they wrote The Marketing Playbook. I found myself channeling them the last couple weeks as I’ve been having a fabulous time...
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Wear T-Shirts
One in four Americans with a 2-car garage can’t park their car in that garage. The average American has $7,000 worth of unused stuff in their homes. Wow! Those are some of the numbers Nick Huzar, CEO...
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The Face of Environmental Innovation
Volha was practically shaking, she was so excited to tell me about the undergraduate Capstone project she and her fellow UW chemical engineers had taken to the final round of the Environmental...
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A Summer School Blog Series
I keep getting asked if I’m teaching summer school to which I emphatically answer, no! Summer in Seattle is glorious. I’m not spending it in Paccar or Dempsey Halls at UW despite how much I enjoy...
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What Makes Entrepreneurial Marketing Different?
Summer School on the Clarity Blog: 1st Class Last week I committed to discussing entrepreneurial marketing as I’ve taught the undergraduate course at UW for a good number of years now as a way to...
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Building a Brand New Brand?
Summer School on the ClarityBlog: 2nd Class (part 1) Radical marketers, as defined by Hill and Rifkin in the book by that name, share 3 traits: They’re small. They have a strong, visceral tie with a...
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Creative Research Techniques
Summer School on the ClarityBlog: 3rd Class Today’s class deals with how to gather intelligence on competitors, the market and prospective customers when Harris Polls and Forrester Research are way...
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High 5 Pie and Entrepreneurial Marketing Students
Summer School on the ClarityBlog: 8th Class Capitol Hill’s High 5 Pie was only about 18 months old as a business when Founder Dani Cone agreed to be a marketing plan project company for my...
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5 Tips for Any Business Pitch
There is some absolutely amazing cleantech innovation happening in the Pacific Northwest! I know because last Thursday, I was in Portland and then on Friday in Seattle helping the regional teams...
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Entrepreneurial Opportunities for Environmental Innovation?
In preparation for our first Environmental Innovation Practicum class at the University of Washington tomorrow, I did a little unscientific polling among the regional cleantech community to ask about...
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What’s the Cleantech forecast for 2014?
The Washington Clean Technology Alliance’s annual Crystal Ball Forecast breakfast is always an educational way to kick off a new year. Merrill Lunch Financial Advisor David Beck opened with predictions...
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